Ajubá Mercado

About Us Mercado Ajubá is a Brazilian supermarket chain, born in Paraíba, unique in its convenience. It was created to adapt the fair's journey to each customer's daily life, bringing Brazilians together at the table. Ajubá means yellow in Tupi-Guarani, a color and language strongly associated with Brazil. Yellow is optimism and energy, it is joy and dynamism. Ajubá is also a type of pineapple - that's where our logo came from. Purpose Adapt the fair’s journey to each customer’s daily life, bringing Brazilians together at the table. Values Mercado Ajubá believes in implementing creative solutions, in team collaboration, and in the determination of each individual. All this to generate customer convenience.