CampoClick

CampoClick is a joint initiative between the Natural Resources Information Center (CIREN) and the Institute of Agricultural Development (INDAP), both of the Ministry of Agriculture of Chile, whose main objective is to bring the production of Farming Family Farming (AFC) ) to people, through an easy-to-use, friendly, free mobile application with national coverage and real-time information.   It consists of a search engine for information about Producers, Groups or Associations and Events of peasant family farming in a geolocated way in order to facilitate commercial contact to the user to improve communication channels. CampoClick's mission is "to bring peasant family farming closer to the final buyer" by promoting the relationship between producers and consumers through short circuits that foster equity in commercial exchanges and that help create social ties based on proximity, dialogue, trust and transparency .   The producer benefits from spreading and promoting their products and, with this, positively influencing their sales, it is also intended to achieve a decrease in the number of intermediaries in the marketing chain and, in turn, the use of this application inserts it in the use of new technologies.