Updated Jun 23, 2026 ยท v0.6.3
Meonggle is an 'SNS-type platform' that connects dog trainers and dog owners.
Meonggle provides the following five core features to address the information fragmentation of the existing dog training market (dispersed across Naver Reservations, personal social media, etc.) and the pain points of both trainers and dog owners: 1. Transparent Matching Based on Lifetime Free Brokerage Fees Breaking away from the excessive fee structures of existing matching platforms, we offer 'lifetime free' brokerage fees for the real-time schedule checking and payment processes between trainers and guardians. This breaks down entry barriers for both parties and quickly secures initial traffic for the platform. 2. Digital Training Logs and Social Media-Style Community Space Training logs (photos, videos, training content, etc.) created by trainers through the app are sent to dog owners as real-time notifications and are automatically converted into content in the form of an in-app social media feed. Trainers can naturally build portfolios and brand themselves without separate marketing, while prospective dog owners can transparently review actual training cases before selecting a professional. 3. Integration with Veterinary EMRs for Dog Safety To prevent safety accidents that may occur during training, medical and vaccination records (EMRs) from affiliated veterinary clinics are integrated into the platform based on guardian consent. Trainers can identify underlying conditions such as patellar luxation or heart disease in advance to avoid strenuous training and design a customized curriculum based on medical data. 4. 'Essential Pre-Adoption Education' UX Flow to Prevent Abandonment Beyond simple training, the platform features social impact functions designed to prevent the abandonment of dogs. When prospective adopters enter the app, they undergo an exploration of adoption motivations, a realistic child-rearing cost simulator (approximately 37.5 million KRW based on 2015 data), and education on understanding behavioral issues. Additionally, a 72-hour cool-down period is implemented to curb impulsive adoption and encourages a thoughtful 'Life Responsibility Pledge.' 5. Expansion (Scaling Up) of 'Customized Pet Insurance' Based on Behavioral and Medical Data Ultimately, Mungle combines 'behavioral data' accumulated through training logs with 'medical data' from partner hospitals. By utilizing this sophisticated data as a risk management model, we have a monetization strategy to launch Mungle's own 'customized pet insurance' product, which is expected to yield high profit margins in the future, and to establish a simple in-app sign-up and claims system.
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