PLAYED: Play or Get Played

SUMMARY Think you can’t be manipulated by political ads? Don’t bet on it. PLAYED clues you into the tricks of the trade as you play ads like a video game, check your score and see if you get played. DETAILED PLAYED is nonpartisan and plays like a video game. It encourages you to figure out for yourself if you can be manipulated by political ads. Yes, even you, as research shows you vote with your heart rather than your head (regardless of education). PLAYED shows a balanced array of TV ads from current to historical. The newest and most emotional are added frequently during election season, many probably not seen in your state. PLAYED lifts the veil on political advertising in a fun, experiential and entertaining way. The goal: Do vote, but don’t get played!