POWER 106 FM RADIO

Power 106FM went on air in December 1992 initially pursuing an all-talk format then later shifting to a hybrid talk and music format, hence the popular slogan - 'Come for the talk, stay for the music'. Since 2001 the decision was taken to pursue an all talk format with the acquisition of the programmes such as 'Perkins On Line' and others joining its morning show 'Independent Talk'. The station later went on to add 'Dear Pastor', 'An Ounce of Prevention' . Power 106FM plans to be Jamaica's first 24/7 all-talk radio station. With listeners to talk shows now at 70.2% of total radio listenership, research indicates that Power 106FM programmes dominate the airwaves from 5:30 in the morning until midnight. The station's free stream on the web at www.go-jamaica.com received 689,675 hits in one month, providing an excellent opportunity for our manufacturers and exporters to reach the international market. Listeners on the web during the 5:00am to 8:00pm time segment is also a phenomenal 66% of daytime listenership. Our objective is to give listeners and advertisers complete freedom to express themselves, thereby contributing to our social, cultural, economic and intellectual development as a nation.