Business Textbook

According to economist Milton Friedman, the main purpose of a business is to maximize profits for its owners, and in the case of a publicly-traded company, the stockholders are its owners. Others contend that a business's principal purpose is to serve the interests of a larger group of stakeholders, including employees, customers, and even society as a whole. Philosophers often assert that businesses should abide by some legal and social regulations. Anu Aga, ex-chairperson of Thermax Limited, once said, "We survive by breathing but we can't say we live to breathe. Likewise, making money is very important for a business to survive, but money alone cannot be the reason for business to exist." Table Of Content : 1 Introduction to Business 2 Economics and Business 3 Business Ethics and Social Responsibility 4 International Business 5 Business Writing 6 Types of Business Ownership 7 Small Business and Entrepreneurship 8 Management 9 Organizational Structure 10 Operations Management 11 Motivation Theories and Applications 12 Human Resource Management 13 Organized Labor Relations 14 Marketing and the Customer Relationship 15 Product and Pricing Strategies 16 Product Distribution 17 Marketing Communications 18 Financial Statements 19 Financial Management 20 Managing Information Technology 21 The Functions of Money and Banking The eBooks app features allows the user to : Custom Fonts Custom Text Size Themes / Day mode / Night mode Text Highlighting List / Edit / Delete Highlights Handle Internal and External Links Portrait / Landscape Reading Time Left / Pages left In-App Dictionary Media Overlays (Sync text rendering with audio playback) TTS - Text to Speech Support Book Search Add Notes to a Highlight Last Read Position Listener Horizontal reading Distraction Free Reading Credits : Boundless (Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0)) FolioReader, Heberti Almeida (CodeToArt Technology) Cover by Designed by new7ducks / Freepik Pustaka Dewi, www.pustakadewi.com