Brand Development Index Tool

The Brand Development Index (BDI) Tool calculates how well a brand performs in a specific market relative to the population size of that market. It helps marketers identify strong and weak markets by comparing sales penetration to population distribution. A BDI of 100 indicates proportional performance, above 100 indicates stronger performance, and below 100 indicates weaker performance relative to population. credits : icons made by Book icons created by Freepik - Flaticon Calculator icons created by Vitaly Gorbachev - Flaticon Number blocks icons created by surang - Flaticon