CAPIBRAT

The application is the tool through which specially trained interviewers conduct the SAO SNA FOCUS study by applying questionnaires specific to media research. SAO SNA FOCUS is a multimedia strategy and consumer behavior survey that measures the readership of Romanian printed publications, the audience of street billboards, and their profile, providing the necessary data in media planning. Also, the study provide a comprehensive range of consumer characteristics, behavior and attitudes, like demographics, products, services and brand usage, media usage and lifestyle, collected from a single source information.