WhatsIn: Ingredient Scanner

WhatIn is a free AI ingredient scanner for food, drinks, skincare and cosmetics. Unlike other apps that rely on barcode databases, WhatIn reads the actual ingredient text on any label — so it works on local and regional brands too. 🔍 HOW IT WORKS • Scan a barcode OR photograph any ingredient list • AI analyses every ingredient instantly • Get a clear verdict: Safe, Caution, or Avoid — with reasons ⚠️ INGREDIENT ALERTS • Detects artificial colours, preservatives, trans fats, MSG • Flags parabens, sulfates, mineral oil, palm oil • Allergen detection — nuts, gluten, dairy, soy, eggs, sesame • Identifies ultra-processed foods (NOVA 1–4 classification) • Flags ingredients banned or restricted in your country 🧴 WORKS ON ALL PRODUCTS • Food and drinks — snacks, cereals, beverages, dairy, sauces • Skincare and cosmetics — moisturisers, shampoos, sunscreen, makeup • Baby products, supplements, personal care 👤 PERSONALISED FOR YOU • Set your allergies — get instant alerts for every scan • Choose health goals — diabetes, weight loss, heart health, low sodium • Skin type profile for cosmetic products — sensitive, oily, acne-prone • Country-specific safety information — India, US, UK, EU, Australia and more 📊 DETAILED ANALYSIS • Safety rating — Safe, Caution, or Avoid • NOVA score — how processed is your food? • Key ingredients explained in plain English • Concerns with sources, benefits clearly listed • Works on local brands, regional products, imported goods No fear-mongering. No ads. Just clear, honest, AI-powered ingredient analysis to help you make better choices every day. Download WhatIn free and know exactly what's in your food and skincare. Keywords: ingredient checker, food label scanner, barcode scanner, food safety, skincare ingredient checker, additive checker, allergen checker, NOVA score, clean eating, harmful ingredients, E number checker, what's in my food