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There are many methods for generating leads that are typically some form of advertising such as social media campaigns, email marketing and internet search engine advertising.[3] Generating leads means capturing potential customers for a business. Many forms of lead generation use capture pages, pop-up forms, and may offer a free reward in exchange for the prospect's contact details.[4] Such action takes place with the use of specific tools that create and automate these processes. There is a wide range of tools focused on lead generation.